See Things As They Are…Not Worse Than They Are
So it’s official, the UK economy has shrunk for the first time in 16 years. And yet we’ve been talking about and acting as if we are in a recession for the last 18 months. Were we receeding or correcting?
All this talk reminds me of that old story about the Dad who sells lemonade on his lemonade stand. His business does really well and he decides that he wants to give his son the education he never had. So he sends his son off to business school.
One day his son comes home and says, “Dad, haven’t you heard? A recession is coming. We need to sell everything and batton down the hatches because nobody will be buying lemonade.” So Dad takes his son’s advise and cuts back on marketing and selling his lemonade. Sure enough, sales fall through the floor. Dad says to his son, “Son, I sure am glad you told me about that recession. Just think where we might have been if we hadn’t known.”
Maybe, just maybe, if we hadn’t spent so much time talking ourselves into a recession, we would have experienced a correction. Maybe, just maybe, if we see things as they are, not worse than they are; we can talk ourselves back from a recession.